NBA Offseason: Why the NBA Needs Kevin Durant Now More Than Ever

July 19th, 2010 | by |

If nothing else, "The Decision" told us volumes about LeBron James' mindset. James doesn't just view himself as a basketball player.  He views himself as a brand, a brand that constantly needs to be marketed.  The way Kevin Durant announced his "decision" told us volumes about his mindset too.   Instead of co-opting ESPN for an hour in prime-time, Durant took to his Twitter account to break his ...

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NBA Offseason: Why the NBA Needs Kevin Durant Now More Than Ever

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